自媒体时代网络群体事件:传播机理与治理对策  

Network Group Events in the Age of Self-media:Communication Mechanism and Governance Measures

作　　者：姚万勤[1] Yao Wanqin

机构地区：[1]西南政法大学法学院

出　　处：《新媒体与社会》2019年第2期167-180,共14页New Media and Society

摘　　要：自媒体时代的到来使社会公众的信息获取渠道多元化,在满足了社会公众个体需求价值的同时,也隐含着诱发网络群体事件的风险。在自媒体时代,人人都是新闻的制造者,同时也是新闻的传播者,对社会事件不再居于地域与时间的限制,分分秒秒便可知事情的来龙去脉,也能随时参与各类事件的讨论。通过对实践中发生的150起网络群体事件进行分类解析,可以确定网络群体事件存在"利益相关""网络谣言""舆论导向""不法操纵"等类型。因而在寻求最佳的治理对策之时,需要依据不同类型的不同传播机理,结合造成网络群体事件的内因以及外因等因素,最终建立"沟通机制""责任追究机制"以及"加强舆论引导"的治理措施。Since the advent of the media era,the information access channels of the public have been diversified,which not only meets the individual needs of the public,but also implies the risk of inducing network group events.In the age of self-media,everyone is the producer and disseminator of news.Social events are no longer limited by region and time.Every minute can tell the origin and development of events,and can participate in the discussion of all kinds of events at any time.Through classifying and analyzing 150 network group incidents in practice,we can confirm that there are"interest-related","network rumors","public opinion-oriented","illegal manipulation"and other types of network group incidents.Therefore,when seeking the best governance countermeasures,we need to establish"communication mechanism","accountability mechanism"and"strengthening the guidance of public opinion"governance measures according to different types of communication mechanisms,combined with internal and external causes of network group incidents and other factors.

关 键 词：自媒体 网络 群体性事件 谣言 舆论 

分 类 号：G21[文化科学—新闻学]