媒体融合背景下体育公众人物的价值分析  

Analyse on the Value of Sports Celebrities in the Era of Media Melting

作　　者：付宝森[1] 张岩 FU Baosen;ZHANG Yan(Management and News Department,Shenyang Sport University,Shenyang Liaoning 110102,China)

机构地区：[1]沈阳体育学院管理与新闻学院

出　　处：《鞍山师范学院学报》2019年第6期51-54,共4页Journal of Anshan Normal University

摘　　要：新媒体助推体育产业的快速发展,催生了体育行业各种新业态.体育公众人物(简称体育IP人)凭借自身的影响力和强大的产业带动,为体育产业发展带来新的机遇.本文通过对体育公众人物的深入剖析,以期找到其价值存在的机理和提升路径,为体育产业发展助力.New media has boosted the sports industry and many new ones have appeared accordingly,inclu-ding sports IP.They have brought in new force and access to sports industry via their powerful influence and in-dustrial driving force.Therefore,the essay has a deep analysis on sports IP,in the hope that IP’s value and ways of improvement can be found to aid the development of sports industry.

关 键 词：新媒体 体育公众人物 体育产业 价值 

分 类 号：G80-05[文化科学—运动人体科学]