民俗文化元素与产品包装设计的融合  

THEINTEGRATION OF FOLK CULTURE ELEMENTS AND PRODUCT PACKAGING DESIGN

作　　者：张小芳[1] Zhang Xiaofang

机构地区：[1]山西大学商务学院

出　　处：《工业设计》2019年第11期135-136,共2页Industrial Design

摘　　要：近年来,我国越来越重视对民俗文化的传承与发展,如何能让更多的人们了解和传承中国民俗文化,一直是人们研究的话题,而以产品包装设计作为传承的载体正好切合人们对于传统文化的发扬。本文从民俗色彩和民俗图案阐述在产品包装设计中的应用,将民俗文化与产品包装设计相互融合,希望对今后产品包装设计有一定的延伸作用,同时对民俗文化的传承和发展作出一定贡献。in recent years, our country attaches more and more importance to the inheritance and development of folk culture, how to let more people understand and inherit Chinese national culture, has been a topic of people’s research, and the product packaging design as the carrier of inheritance is exactly in line with people’s development of traditional culture. This paper expounds the application of folk color and folk pattern in product packaging design, integrate folk culture and product packaging design, which will have a certain extension effect on product packaging design in the future, and make a certain contribution to the inheritance and development of folk culture.

关 键 词：民俗文化元素 产品包装设计 融合 

分 类 号：TB482[一般工业技术—包装工程]