数字娱乐消费发展趋势及其未来取向  

Development Trend and Future Orientation of Digital Entertainment Consumption

作　　者：夏杰长[1] 肖宇[2] XIA Jie-chang;XIAO Yu

机构地区：[1]中国社会科学院财经战略研究院 [2]中国社会科学院研究生院

出　　处：《改革》2019年第12期56-64,共9页Reform

基　　金：国家自然科学基金项目“跨国生产视角下企业技术创新影响因素、机制及路径优化研究”(71903009)。

摘　　要：数字技术的飞速发展和服务经济时代的全面来临,使得数字娱乐消费成为居民生产生活的内在需求,以及中国经济高质量发展和提升国际竞争力的重要举措。虽然中国数字娱乐消费市场发展势头良好,但也依然存在产业融合程度还不够深入、尚未形成成熟的盈利模式、硬件水平还存在一定制约、监管缺位现象比较普遍、国际竞争力还有待提升、新业态容错试错机制尚未完善等问题。随着数字技术的进一步发展和融合,数字技术与传统娱乐行业融合程度将会加深,数字娱乐产品产业边界将会不断延伸,数字娱乐内容供给多元化和平民化趋势将更加明显,数字付费消费习惯将日益成型,市场发展将日益规范和成熟化。同时,头部企业集聚效应将会进一步增强,在对外开放整体提速大背景下,数字娱乐行业外资机构鲶鱼效应也可能会增强。积极有序发展数字娱乐消费,应夯实数字经济发展的根基,强化底层技术支撑,加强市场环境规制,促进产业融合发展,增加财税金融政策扶持,鼓励国内企业走出去,尽快形成中国标准,鼓励行业集聚化发展,培育一批重点企业,加快数字娱乐行业人才培养。With the rapid development of digital technology and the coming of the era of service economy, digital entertainment consumption has become the internal demand of residents’ production and life, as well as an important measure for the high-quality development of China’s economy and the promotion of international competitiveness. Although China’s digital entertainment consumer market has a good momentum of development, there are still problems such as the fact that the degree of industrial integration is not deep enough, the mature profit model has not yet formed, the hardware level still has certain constraints, the phenomenon of lack of supervision is still relatively common, the international competitiveness still needs to be improved and the new format error-tolerant trial and error mechanism has not been perfected.With the further development and integration of digital technology, the integration of digital technology and traditional entertainment industry will deepen, the industrial boundary of digital entertainment products will continue to expand, and the supply of digital entertainment content will become more common and civilian.The digital payment consumer habits will gradually form a market and the digital entertainment market will become more standardized and mature. At the same time, the agglomeration effect of digital entertainment head enterprises will be further strengthened. Under the background of the overall speed of opening-up, the catfish effect of foreign institutions in the digital entertainment industry may also be enhanced. Based on this, the author proposed to consolidate the foundation of digital economic development, strengthen the support of the underlying technology, strengthen the regulation of the market environment, promote the integration of industry development, financial and taxation financial policy support, encourage domestic enterprises to go global, form Chinese standards as soon as possible, encourage industry agglomeration,cultivate a number of key enterprises and a

关 键 词：数字娱乐消费 数字付费 数字经济 高质量发展 

分 类 号：F49[经济管理—产业经济]