基于SPOC理念的消费心理学混合式教学改革初探  

Mixed Teaching Reform of Consumer Psychology Based on SPOC Concept

作　　者：袁红燕 孙婕[1] YUAN Hongyan;SUN Jie(Shandong Institute of Commerce and Technology,Jinan,Shandong 250103,China)

机构地区：[1]山东商业职业技术学院,山东济南250103

出　　处：《山东商业职业技术学院学报》2019年第6期63-65,70,共4页Journal of Shandong Institute of Commerce and Technology

基　　金：山东省职业教育教学改革研究项目(2017174)。

摘　　要：消费心理学是心理学的一个重要分支,它研究消费者在消费活动中的心理现象和行为规律,内容复杂,概念抽象。传统的教学方法已难以引起学生兴趣,教学效果不佳。随着网络技术的发展,慕课(MOOC)即大规模开放网络课程应运而生。山东商业职业技术学院消费心理学的课程改革就是基于MOOC转型的SPOC结合翻转课堂的混合式教学。SPOC将MOOC引入传统校园课堂,采用MOOC的讲座视频或在线评价等功能辅助学生线上自学,同时课堂引导学生讨论延伸,即采用“翻转课堂”形式,实现MOOC与校园课堂教学的有机融合,充分发挥学生的自主性,提高教学质量。.Traditional teaching methods have been difficult to arouse students'interest and the teaching effect is not good.With the development of network technology,MOOC,massive open online courses,came into being.The curriculum reform of consumer psychology in Shandong Institute of Commerce and Technology is a hybrid teaching based on the combination of SPOC transformed from MOOC and flipped classroom.SPOC introduces MOOC into traditional campus classroom,assists students’online self-study by using MOOC's lecture videos or online evaluation functions.At the same time,students are guided in the classroom to extend their discussion,that is,using the form of"flipped classroom"to achieve the organic integration of MOOC and campus classroom teaching,so as to give full play to students'autonomy and improve teaching quality.

关 键 词：消费心理学 慕课 SPOC 翻转课堂 

分 类 号：G642[文化科学—高等教育学]