基于UGC在线点评的峨眉山景区游客满意度研究  

Analysis on Tourist Satisfaction of Mt. Emei in the Perspective of UGC Online Comments

作　　者：郭剑英[1,2] 熊明均 杨仙 GUO Jianying;XIONG Mingjun;YANG Xian(Sichuan Tourism Development Research Center of Leshan Normal University,Leshan Sichuan 614000,China;Tourism School of Leshan Normal University,Leshan Sichuan 614000,China;Continuing Education School of Leshan Normal University,Leshan Sichuan 614000,China)

机构地区：[1]乐山师范学院四川旅游发展研究中心,四川乐山614000 [2]乐山师范学院旅游学院,四川乐山614000 [3]乐山师范学院继续教育学院,四川乐山614000

出　　处：《乐山师范学院学报》2019年第11期53-59,共7页Journal of Leshan Normal University

基　　金：乐山师范学院2018年度科研平台项目“峨眉山旅游综合改革研究”

摘　　要：游客对旅游目的地(景区)的在线点评反映了旅游满意度,对潜在游客的购买决策产生重要影响。利用2017年1月至2018年12月同程旅游网站上游客对峨眉山景区的点评信息,文章分析了游客对峨眉山景区的总体满意度、评论核心内容以及影响满意度的因素,并有针对性地提出了提升游客满意度的对策。To some extent,tourists'online comments reflected their satisfaction with tourist destinations(or scenic spots).These comments have important impacts on potential tourists'purchase decision.This article collected the UGC online comments data on Mt.Emei from LY.com.Based on data from January 2017 to December 2018,the article analyzed the overall satisfaction of tourists to Mt.Emei,the core contents and the factors affecting satisfaction.At last,some countermeasures were put forward to improve tourist satisfaction.

关 键 词：在线点评 网络口碑 游客满意度 峨眉山景区 

分 类 号：F590[经济管理—旅游管理]