基于网络社群的高校图书馆图书推荐模式探析  

Analysis of Book Recommendation Model of University Library Based on Network Community

作　　者：武洪兴[1] Wu Hongxing

机构地区：[1]攀枝花学院图书馆

出　　处：《新世纪图书馆》2019年第12期57-61,共5页New Century Library

摘　　要：网络社群时代的到来,使图书馆通过社交媒体与读者联系更加紧密,信息传播效率更加高效,高校图书馆应充分利用网络社群优势进行图书推荐。论文首先介绍高校图书馆图书推荐现状,分析网络社群荐书优势,探讨高校图书馆网络社群荐书实施路径,论述高校图书馆网络社群荐书推动策略,最后提出对高校图书馆网络社群荐书的建议,以期对我国高校图书馆图书推荐模式创新提供参考。With the advent of the era of network community,libraries have a closer relationship with readers through social media,and information dissemination efficiency is more efficient.University libraries should make full use of the advantages of network community to recommend books.This paper first introduces the current situation of book recommendation in university libraries,and analyses the advantages of network community recommendation.Then it probes into the implementation path of network community recommendation in university libraries,and discusses the promotion strategy of network community recommendation in university libraries.Finally,it puts forward some suggestions on network community recommendation in university libraries with a view to providing reference for the innovation of book recommendation mode in university libraries in China.

关 键 词：网络社群 图书推荐 营销策略 高校图书馆 

分 类 号：G252[文化科学—图书馆学]