基于大数据的乡村旅游电商MTS平台研究——以广西为例  

Research on rural tourism E-commerce MTS system based on big data——A case study of Guangxi

作　　者：黄柳萍[1,2] 梁家荣[2] 王永琦[1] Huang Liu-ping;Liang Jia-rong;Wang Yong-qi(Department of Information Engineering,Guangxi Economic&Trade Vocational College,Nanning 530021,China;College of Computer Science and Technology,Guangxi University,Nanning 530004,China)

机构地区：[1]广西经贸职业技术学院信息工程系,广西南宁530021 [2]广西大学计算机与电子信息学院,广西南宁530004

出　　处：《广西农学报》2019年第4期49-54,59,共7页Journal of Guangxi Agriculture

基　　金：国家自然科学基金资助项目基金项目“比较模型下新型互连网络的间歇性故障诊断研究”(项目编号61363002);广西高校中青年教师基础能力提升项目“基于大数据的智能故障诊断系统在广西电网中的应用研究”(项目编号KY2016YB721)的研究成果之一

摘　　要：【目的】解决乡村旅游产品与互联网融合率低、平台少规模小、活跃度低、信息反馈机制不完善等问题,促进我国乡村旅游业发展。【方法】结合大数据技术,依托人的移动场景旅行服务MTS商业模式,融合线上线下广西乡村旅游资源,设计广西乡村旅游MTS模型,构建平台移动端APP功能框架。【结果】建立基于大数据的广西乡村旅游电商MTS平台和设计出基于广西乡村旅游MTS模型的面向游客和企业,覆盖游客出游前、中、后各类旅行场景的广西乡村旅游电商MTS平台移动端电商APP。【建议】促进大数据技术在乡村旅游中的应用研究,推动广西乡村旅游行业快速发展。【Objective】In order to solve the problem of the shortage of rural online tourism system and the homogenization of OTA and UGC online travel system,the insufficient meeting the individualized demand,the inability to control the tourism experience and quality,the development of rural tourism in China can be promoted. 【Method】Combined with big data technology,according to the MTS business model of mobile scene travel service,with online and offline rural tourism resources in Guangxi,the MTS model of rural tourism in Guangxi is designed,and the functional framework of APP on the mobile side of the platform is constructed. 【Result】Based on the MTS concept,serving the precision poverty alleviation and integrating online and offline resources of Guangxi rural tourism,designing Guangxi rural tourism MTS model,building a mobile APP function framework of Guangxi rural tourism e-commerce MTS system,focuses on establishing Guangxi tourism big data MTS system. It is beneficial for one-stop travel service for tourists. 【Suggestion】Promoting the application of big data technology in rural tourism and the rapid development of the rural tourism industry in Guangxi.

关 键 词：乡村旅游 大数据 电商平台 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]