大运河文化带沿线小城镇文化产业发展原则与路径——以江苏大运河文化带沿线小城镇为例  

Principles and Paths of Cultural Industry Development of Small Towns along the Grand Canal Cultural Belt——Taking Small Towns along the Jiangsu Section of the Grand Canal for Instance

作　　者：柳邦坤[1] 李蕊 LIU Bang-kun;LI Rui(School of Media,Huaiyin Normal University,Huaian 223300,China;Saihongqiao Office of Yuhuatai District People's Government of Nanjing City,Nanjing 210012,China)

机构地区：[1]淮阴师范学院传媒学院,江苏淮安223300 [2]南京市雨花台区人民政府赛虹桥办事处,江苏南京210012

出　　处：《枣庄学院学报》2020年第1期113-120,共8页Journal of Zaozhuang University

基　　金：2017年度江苏省社科基金系列专项课题重点项目“江苏大运河文化带建设中的沿线城市文化产业发展研究”(项目编号:17DDA010);扬州大学大运河文化带研究院2019年度开放课题“中国大运河文化国际传播路径研究”的阶段性成果

摘　　要：建设大运河文化带,对于坚定文化自信,提升运河沿线城市影响力意义重大。利用运河文化遗产资源发展文化产业得到运河沿线城市的高度重视,而运河沿线小城镇文化产业的创新与发展问题,还需要强化。运河沿线小城镇也同样具有相当丰富的物质文化遗产与非物质文化遗产资源,大运河文化带江苏段有许多小城镇如窑湾镇、码头镇、邵伯镇、震泽镇等,可以发展运河特色文化产业,拉动文化消费,促进小城镇经济与社会全面发展。在分析大运河文化带江苏段小城镇文化产业发展现状的基础上,探讨运河小城镇文化产业发展的原则、路径,以此推动大运河文化带沿线小城镇文化产业的创新与发展。The construction of the Grand Canal cultural belt is of great significance to strengthen cultural confidence and enhance the influence of cities along the canal.The use of canal cultural heritage resources to develop cultural industry has been highly valued by the cities along the canal,while the innovation and development of cultural industry in small towns along the canal need to be strengthened.Small towns along the canal also have rich material cultural heritage and intangible cultural heritage resources.There are many small towns in Jiangsu section of the Grand Canal cultural belt,such as Yaowan Town,Matou Town,Shaobo Town,Zhenze Town,etc.,which can develop characteristic cultural industries of the canal,stimulate cultural consumption,and promote all-round economic and social development of small towns.Based on the analysis of the current situation of cultural industry development in small towns along the Grand Canal cultural belt in Jiangsu Province,this thesis discusses the principles and paths of cultural industry development in small towns along the Grand Canal cultural belt,so as to promote the innovation and development of cultural industry in small towns along the Grand Canal cultural belt.

关 键 词：大运河文化带 小城镇建设 文化产业 发展原则与路径 

分 类 号：G127[文化科学]