运动休闲特色小镇培育发展现状——基于四个案例的研究  

Sports and Leisure Characteristic Town Cultivation and Development Status——Based on Four Case Studies

作　　者：周鸿璋 刘周敏[1] 罗镇宇 刘恒 欧阳清 ZHOU Hong-zhang;LIU Zhou-min;LUO Zhen-yu;LIU Heng;OU Yang-qing(School of Sports Art,Hunan Agricultural University,Changsha 410128,China)

机构地区：[1]湖南农业大学体育艺术学院

出　　处：《吉林体育学院学报》2019年第6期23-27,共5页Journal of Jilin Sport University

基　　金：国家哲学社会科学基金(17BTY088)

摘　　要：运用文献资料法、逻辑分析法、实地考察法和专家访谈法等研究方法。对长沙市千龙湖国际体育休闲小镇、重庆市南川区太平场运动休闲特色小镇、中山市国际棒球小镇、常德市安乡县运动休闲特色小镇等进行现状分析,归纳出运动休闲特色小镇在发展中存在人才供应不足、缺乏建设资金、政府供地困难、品牌营销不足和特色不够精准等问题,结合我国运动休闲特色小镇的发展背景,提出建立人才管理机制,完善市场运营模式,确保小镇政策保障,打造小镇的龙头企业,凝聚体育小镇品牌,积极举办体育赛事,提高小镇知名度等对策与建议,以期为我国运动休闲特色小镇的发展建设提供参考。Research methods such as literature,logic analysis,field visits and expert interviews are used.The current situation analysis of Changsha Qianlong Lake International Sports and Leisure Characteristic Town,Chongqing Nanchuan District Taipingchang Sports and Leisure Characteristic Town,Zhongshan International Baseball Town,Changde City Anxiang County Sports and Leisure Characteristic Town,etc.In the development of the town,there are problems such as insufficient talent supply,lack of construction funds,difficulty in government land supply,insufficient brand marketing and inaccurate characteristics.Combined with the development background of China’s sports and leisure characteristic towns,it is proposed to establish a talent management mechanism and improve the market operation mode.To ensure the policy of the town,to build a leading enterprise in the town,to condense the brand of sports characteristic towns,to actively organize sports events,to improve the popularity of the town and other countermeasures and suggestions,in order to provide reference for the development of sports and leisure Characteristic towns in China.

关 键 词：运动休闲 特色小镇 案例 培育 发展现状 

分 类 号：G80-05[文化科学—运动人体科学]