高职市场营销专业学生技能抽查标准开发与实践研究  

Research on the Development and Practice of the Standard of Spot Check for Marketing Students in the Higher Vocational Colleges

作　　者：王娜玲[1] Wang Naling(School of Economics and Trade,Hunan Vocational College of Commerce,Changsha,Hunan 410205,China)

机构地区：[1]湖南商务职业技术学院

出　　处：《陕西青年职业学院学报》2019年第4期27-31,共5页Journal of Shaanxi Youth Vocational College

摘　　要：“职教20条”中进一步明确了学生职业技能培养重要性,湖南省在全国首开先河制定实施了“学生技能抽查”制度。文章从分析“学生技能抽查”制度实施背景着手,详细介绍了市场营销专业学生技能抽查标准开发目标以及设计过程,通过分析2013年与2018年两次抽查实施结果情况来阐述该制度的成效以及实施过程中存在的问题与建议对策。"20 items for vocational education"further clarified the importance of students′vocational skills training,and Hunan province was the first one in the country to develop and implement the"student skills spot check"system.Starting from the analysis of the background of the implementation,the paper introduced in detail the development objectives and design process of the standard of"student skill spot check"for students majoring in marketing.Through the analysis of the implementation results of the system in 2013 and 2018,the paper expounded the effectiveness and problems existing in the implementation process and the proposed countermeasures.

关 键 词：高职 市场营销专业 “学生技能抽查” 

分 类 号：G642[文化科学—高等教育学]