基于元分析的移动医疗用户采纳意愿影响因素  

Influencing Factors of Mobile Health Users’ Adoption Intention: A Meta-Analysis

作　　者：朱张祥 刘咏梅[2,3] 曹仙叶[2] ZHU Zhangxiang;LIU Yongmei;CAO Xianye(College of Tourism,Hunan Normal University,Changsha 410081,China;Business School,Central South University,Changsha 410083,China;"Mobile Health"Ministry of Education-China Mobile Joint Laboratory,Changsha 410081,China)

机构地区：[1]湖南师范大学旅游学院,长沙410081 [2]中南大学商学院,长沙410083 [3]“移动医疗”教育部——中国移动联合实验室,长沙410083

出　　处：《系统管理学报》2020年第1期49-60,共12页Journal of Systems & Management

基　　金：国家自然科学基金资助项目(71771219);教育部人文社会科学研究青年基金资助项目(18YJC630275);湖南省自然科学基金青年项目(2018JJ3357);湖南省社会科学成果评审委员会课题(XSP18YBC372)

摘　　要：基于中外30篇研究文献,采用元分析方法探讨了移动医疗用户采纳意愿影响因素,以及不同国家或地区发展水平可能存在的调节效应。元分析结果显示:①传统TAM与TPB中的变量关系在移动医疗情境下均得到了验证。进一步,感知服务泛在正向影响感知有用与采纳意愿,拒绝改变负向影响采纳意愿,技术焦虑负向影响感知易用与采纳意愿。②调节效应检验显示,除技术焦虑与采纳意愿之间相关关系,用户所在国家或地区发展水平显著调节上述变量相关关系。研究得出的总结性结论为后续相关研究以及服务供应商制定针对性市场推广方案提供了理论参考。Based on 30 related empirical papers,this paper examined the factors affecting mobile health users’adoption intention,and the potential moderating effects of development level in different countries or regions.The results show that the relationships between variables that proposed in original TAM and TPB are verified under the mobile health services context.Moreover,perceived ubiquity has significantly positive effects on perceived usefulness and adoption intention;refuse to change has significantly negative effects on adoption,and technology anxiety are negatively relate to perceived ease of use and adoption intention.The moderator analysis reveal that users from countries or regions with different development levels significantly moderate the relationships assumed in the proposed model.The conclusion drawn from this study provides a theoretical reference for the follow-up research and formulation of targeted marketing programs for service providers.

关 键 词：移动医疗 信息技术采纳 影响因素 元分析 

分 类 号：C931.6[经济管理—管理学]