基于网间结算大数据的异网运营商高价值用户精准营销  

Precision Marketing of High Value Users From Different Network Operators Based on Big Data of Inter-network Settlement

作　　者：秦保根[1] Qin Baogen(China Unicom Jiangxi Branch,Nanchang 330096,China)

机构地区：[1]中国联通江西分公司

出　　处：《邮电设计技术》2019年第12期71-73,共3页Designing Techniques of Posts and Telecommunications

摘　　要：为实施电信运营商异网用户之精准营销,达到增效降本、提升市场份额之目的,电信运营商网间结算的大数据分析,是可行的有效手段。可对连续若干个月内结算高支出的异网高价值用户,进行针对性营销,可使用无门槛的试用卡、特定优惠资费、特惠手机终端,同时在电信运营商网关局以相应的技术方式予以配合,促成异网电信高价值用户转化为本网新增用户,提高用户的获得感。In order to implement the precision marketing of different network users of telecommunications operators,achieve the pur-pose of increasing efficiency and reducing the cost,promote market share,it is a feasible and effective means to analyze the big data analysis of inter-network settlement of telecommunications operators.The high value users of different networks who have settled high expenditures within several consecutive months can be targeted for marketing,Using non-threshold trial cards,specific preferential fees,and preferential mobile phone terminals,and at the same time cooperate with the telecommu-nication operator gateway bureau in a corresponding technical manner.

关 键 词：网间高结算 高质客户 精准营销 

分 类 号：TN914[电子电信—通信与信息系统]