中国传统审美观在丝巾设计中的应用——以“比德”观为例  

The Application of Chinese Traditional Aesthetics in Silk Scarf Design :A Case Study Based on the Concept of “Figural Virtue”

作　　者：张宝华[1] 任晟萱 Zhang Baohua;Ren Shengxuan

机构地区：[1]清华大学美术学院

出　　处：《艺术设计研究》2019年第4期51-55,共5页Art & Design Research

摘　　要：随着信息时代的到来,世界各国的政治、经济、文化交流变得更加密切,设计的潮流趋势也随之发生改变。因此深刻认识中国传统文化的精神特质,保持民族文化的个性化发展是构建世界文化可持续发展的关键。笔者通过对中国传统美学“比德”观的解读,以及在教学与创作实践中对传统元素文化内涵的深入挖掘,分享“中国风格”丝巾的设计实践过程,探索中国传统文化与现代设计相结合并转化为新设计文化的问题,为“中国风格”的丝巾设计提供新的创作思路,并从中探索出符合现代审美观的设计之道。With the advent of the information age,the cultural exchanges among countries around the world have become closer,and the trend of design is changing with the constant changes of international politics and economy.Therefore,the key to the sustainable development of world culture is to have a deep understanding of the spiritual characteristics of traditional culture and maintain the individualized development of national culture.The concept of"Figural virtue"is one of the important contents of traditional Chinese aesthetics.Through the interpretation of the concept of“Figural virtue”and the in-depth exploration of the cultural connotation behind the traditional elements in teaching and practical creation,the author shares the practical process of silk scarf design of"Chinese style"and explores the combination of traditional Chinese culture and modern design into a new design culture.This provides new creative ideas and perspectives for the“Chinese style”silk scarf design,and explores and summarizes the design methods in line with modern aesthetics.

关 键 词：“比德”观 中国风格 现代丝巾设计 

分 类 号：J523[艺术—艺术设计]