基于市场竞争的多阶段双维博弈分析  

Multi-stage Two-dimensional Game Analysis Based on Market Competition

作　　者：周爱琴 ZHOU Ai-qin(School of Mechanical and Electrical Engineering,Xi'an Polytechnic University,Xi'an 710048,China)

机构地区：[1]西安工程大学机电工程学院

出　　处：《价值工程》2020年第2期115-117,共3页Value Engineering

摘　　要：随着市场竞争的日益激烈,物竞天择、适者生存的特点愈发明显。为抢占市场份额,扩大影响力,同质产品甚至相似产品之间都在进行一系列的博弈。文章就目前国内在外卖和出行行业的两大巨头美团和滴滴之间因互侵腹地而展开的一个多阶段双维度的动态博弈展开讨论。最后基于市场现状和博弈结果为这一类企业的发展提供指导性的建议。With the increasingly fierce competition in the market,the characteristics of natural selection and survival of the fittest become more and more obvious.In order to seize market share and expand influence,a series of games are being played between homogeneous products and even similar products.The article discusses the multi-stage and two-dimensional dynamic game between the two giants of the take-away and travel industry in the country,which is carried out by the two giants,Meituan and Didi.Finally,based on the current market conditions and game results,it provides guidance for the development of this type of enterprise.

关 键 词：双维博弈 斯坦克尔伯格模型 双寡头 纳什均衡 

分 类 号：F224.32[经济管理—国民经济] F273