基于网络调研的我国小米消费现状分析  

Analysis of Millet Consumption in China Based on Network Research

作　　者：张新仕[1] 李敏[1] 王晓夕 刘霞[2] 李洪亮 王桂荣[1] ZHANG Xin-shi;Li Min;WANG Xiao-xi;LIU Xia;LI Hong-liang;WANG Gui-rong(Institute of Agricultural Information and Economics,Hebei Academy of Agriculture and Forestry Sciences,Shijiazhuang 050051,China;Hebei Agricultural Information Center,Shijiazhuang 050051,China;Agricultural and Rural Bureau of Pingshan County,Pingshan 050409,China)

机构地区：[1]河北省农林科学院农业信息与经济研究所,河北石家庄050051 [2]河北省农业信息中心,河北石家庄050051 [3]平山县农业农村局,河北石家庄050409

出　　处：《河北农业科学》2019年第5期1-3,27,共4页Journal of Hebei Agricultural Sciences

基　　金：国家现代农业产业技术体系建设专项“国家谷子糜子产业技术体系”项目(CARS-07-13.5-A18)

摘　　要：我国居民食用小米历史悠久,随着人们生活水平的提高和消费观念的转变,对小米的消费发生了改变。基于此,利用网络问卷调查平台,针对我国居民对小米的认知程度、消费产品种类、消费习惯和消费渠道等进行调查。结果表明:我国居民对小米的营养价值认可度较高,且食用人群广泛;以家庭消费为主,消费量一般为40 kg/a;消费产品仍然以初级产品为主;食用方式多为日常早餐与晚餐的粥品,食用频次为2 d/次。并提出对策建议:加大小米产品研发力度,针对不同消费群体精准开发小米产品;加大宣传力度,注重小米品牌建设。Millet has a long history in China.With the improvement of people’s living standard and the change of consumption concept,the millet consumption has changed.Using network questionnaire survey platform,the residents’cognitive level to millet,the types of consumer products,consumption habit and channel were investigated.The results showed that residents had high recognition to the nutritional value of millet,and the population who can have millet was wide.Household consumption was 40 kg/a mainly with primary products.Porridge was the main edible method of millet for daily breakfast and supper.The suggestions were put forward including strengthening the research and development of millet products for different consumer groups,increasing publicity and paying attention to brand building.

关 键 词：网络调研 小米 消费 需求 

分 类 号：F326.11[经济管理—产业经济] S515[农业科学—作物学]