电子商务模式下山西农特产品包装创新性设计研究  

Research on the Innovative Design of Agricultural Product Packaging of Shanxi Under E-commerce Mode

作　　者：张珍变[1] ZHANG Zhen-bian

机构地区：[1]晋中学院美术学院

出　　处：《吕梁学院学报》2019年第6期73-75,共3页Journal of Lyuiang University

基　　金：晋中学院“1331工程”创客研究团队(jzxycktd 2019009)

摘　　要：电子商务模式为山西农特产品产业带来了发展机遇,让山西农特产品有了新的销售渠道和途径。因此,在这一模式下,必须对山西农特产品包装的设计方法和原则进行创新,创意设计体现地方特色、材料和工艺,设计取之于自然、文字设计与传统文化相结合,使山西农特产品打开市场,走得更远。The e-commerce model has brought new development opportunities to the agricultural products industry of Shanxi,and has provided new sales channels and approaches for the agricultural products in Shanxi.Therefore,under this model,it is necessary to innovate the design methods and principles of the agricultural product packaging.The creative design should reflect local characteristics;the material and process design should derive from nature;and the text design should combine with traditional culture.All of these help Shanxi agricultural special products to open the market and go further.

关 键 词：互联网 山西农特产品 包装设计 

分 类 号：J524.2[艺术—艺术设计]