中东欧国家特色商品展面临的问题及对策  

Research on the Problems and Countermeasures of the Development of CEEC Specialty Products Fair

作　　者：高聪[1] 赵凤扬 殷军杰 龙力见 GAO Cong;ZHAO Feng-yang;YIN Jun-jie;LONG Li-jian(Zhejiang Wanli University,Ningbo Zhejiang 315100)

机构地区：[1]浙江万里学院

出　　处：《浙江万里学院学报》2020年第1期7-11,共5页Journal of Zhejiang Wanli University

基　　金：宁波市科技计划项目(2018A10009)

摘　　要：“中东欧国家特色商品展”是中国-中东欧国家博览会的重要组成部分,是中东欧国家特色商品进入中国的一个窗口。文章分析了中东欧国家特色商品准入尚未充分放开、招商招展力量薄弱、展会前期准备工作不足、展会设计缺乏创新、区位交通影响显著、周边市场竞争激烈等“中东欧国家特色商品展”发展的影响因素,并从人才培养、展馆建设、展会宣传、展会招商等方面提出了提升“中东欧国家特色商品展”举办水平的对策建议。Central and Eastern European Countries(CEEC)Specialty Products Fair is an important part of China-CEEC Expo,and an window of CEEC specialty products enter into China.Specialty products accessing to China is not fully opened and weak in investment attraction and exhibition invitation,insufficient preparation,lack of innovation in exhibition design,traffic inconvenience and fierce competition in surrounding cities.All the factors mentioned are influencing the development of Specialty Products Fair.This paper proposed countermeasures to improve the level of CEEC Specialty Products Expo from talent development,exhibition hall construction,expo promotion and expo investment.

关 键 词：中东欧 特色商品展 影响因素 

分 类 号：F760.2[经济管理—产业经济]