凤阳县农产品绿色营销的调查研究  

Research on Green Marketing of Agricultural Products in Fengyang County

作　　者：孙晓红 胡月英[1] SUN Xiaohong;HU Yueying(College of Management,Anhui Science and Technology University,Fengyang 233100,China)

机构地区：[1]安徽科技学院管理学院

出　　处：《安徽科技学院学报》2019年第5期86-91,共6页Journal of Anhui Science and Technology University

基　　金：安徽省省级大学生创新创业训练计划项目(2017S10879083);安徽省高校人文社科重大研究项目(SK2016SD21)

摘　　要：安徽凤阳作为传统农业大县,农产品种类比较丰富,但其农产品绿色营销工作却不尽如人意。通过调查问卷、访谈等方式了解凤阳县农产品绿色营销现状,分析其存在问题,提出加强政府的宏观调控,规范绿色市场的秩序,培养绿色农产品经营者的职业能力。使绿色农产品价格趋于合理,加强绿色农产品促销,拓宽绿色农产品的分销渠道等,提出了发展凤阳县农产品绿色营销工作的对策与建议,以期对推动凤阳县农产品绿色营销发展。Fengyang County,as a large agricultural county,has a wide variety of agricultural products,but the green marketing of agricultural products needs to be improved.This study conducts questionnaires and interviews to explore the status quo of green marketing of agricultural products in Fengyang County and analyzes the existing problems of it.Also,this study proposes to strengthen the macro-control of the government,standardize the order of green marketing,and cultivate the professional ability of green agricultural products operators.This study provides suggestions to green marketing of agricultural products in Fengyang County,like normalizing the prices of green agricultural products and keeping pace with the times,strengthening the promotion of green agricultural products,and broadening the distribution channels of green agricultural products.The findings of this study are expected to promote the development of green marketing of agricultural products in Fengyang County.

关 键 词：农产品 绿色营销 凤阳县 

分 类 号：F323.7[经济管理—产业经济]