用户创新期望对员工创新行为的影响——一个有调节的中介模型构建与检验  

The Effect of Customers’ Innovation Expectations on Employees’ Innovation Behavior:A Moderated Mediation Investigation

作　　者：王晓艳 高良谋[1] WANG Xiao yan;GAO Liang mou(School of Business Administration,Dongbei University of Finance and Economics,Dalian,Liaoning,116025,China)

机构地区：[1]东北财经大学工商管理学院

出　　处：《经济管理》2020年第1期93-108,共16页Business and Management Journal ( BMJ )

基　　金：国家社会科学基金重大项目“新组织理论和组织治理研究”(11&ZD153)

摘　　要：以皮格马利翁理论为基础,本研究构建了一个有调节的中介效应模型,以探讨用户创新期望如何影响员工创新行为,以及员工创造力角色认同和个人认同在其中的作用。基于服务外包行业一手数据的实证研究表明,用户创新期望对员工创新行为具有显著的正向影响,创造力角色认同在其中起到了的部分中介作用。个人认同正向调节用户创新期望与创造力角色认同之间的关系,还进一步调节用户创新期望通过创造力角色认同影响员工创新行为的整个中介机制。对于个人认同水平高的员工来说,用户创新期望的作用在整个中介过程中更为明显。本研究将员工创新的社会情境因素拓展到了组织外部的用户层面,丰富了对员工创新情境的研究和认识,是对当前创新研究的有益补充。同时,从用户角度探究期望对员工创新行为的影响,也拓展了皮格马利翁效应在员工创新领域的研究范围。通过对员工创造力角色认同中介效应和个人认同调节作用的验证,本研究补充并拓展了皮格马利翁理论。本文研究发现有利于充分了解用户创新期望影响员工创新行为的内在机制和边界条件,为运用期望效应激发员工创新行为提供了理论指导和实践启示。Organizational innovation requires a wide variety of behavior on the part of their employees.How to motivate employees innovation behavior provokes continuing interest among practitioners and scholars alike.Individual factors,different aspects of contexts and their interactive effects have been explored in innovation at the individual level.Most existing theorizing and research related to social contexts for employee innovation is confined within organizational boundaries.With only a few exceptions,little research attention has been paid to how individuals outside of the organization,especially customers,influence employees innovation behavior.The considerable power held by customers makes them a distinctive source of social influence.There have been calls to investigatethis outside in impact regarding why and how employees engage in innovation behavior.Base on Pygmalion theory,the current study developed a moderated mediation model to illustrate how customers innovation expectations exerted influences on employees innovation behavior directly and indirectly through employees creative role identity and the moderating effect of their personal identification with customers in that process within the Chinese context.Analyses using PROCESS were conducted to analyze the proposed relationships on survey data collected from 452 employees from the outsourcing industry.The results revealed that customers innovation expectations positively impacted employees innovation behavior and employees creative role identity partially mediated the linkage from customers innovation expectations to innovation behavior.The results further illustrated that employees personal identification with the customers moderated the linkage from customers innovation expectations to employees creative role identity and the entire mediational process for customers innovation expectations was more pronounced among those who identified with their customers.The theoretical model and findings contribute to the scholarly literature from several aspects.By

关 键 词：用户创新期望 创新行为 创造力角色认同 个人认同 

分 类 号：C936[经济管理—管理学]