我国移动O2O平台企业间竞争关系分析——基于L-V模型的视角  

On the Competition Relationship between Enterprises in Chinafs Mobile O2O Platform--From the Perspective of the L-V Model

作　　者：禹顺强 胡雅婷 王陆秀 周心莲 YU Shun-qiang;HU Ya-ting;WANG Lu-xiu;ZHOU Xin-lian(School of Finance,Nanjing Audit University,Nanjing 211815,China;School of Mathematics and Computer Science,Hanjiang Normal University,Shiyan 442000,China)

机构地区：[1]南京审计大学金融学院,江苏南京211815 [2]汉江师范学院数学与计算机学院,湖北十堰442000

出　　处：《汉江师范学院学报》2019年第6期61-65,共5页Journal of Hanjiang Normal University

基　　金：湖北省教育厅科研项目“基于动力学理论的经济、金融系统建模与分析”(项目编号:B2018216)。

摘　　要：目前,移动互联网应用在人群中的不断渗透直接加剧了电商企业之间的竞争.为研究其竞争关系,利用基于生态学中的L-V模型,建立了两个同类型电子商务平台企业间的竞争模型,并选取了2015年第三季度至2018年第一季度中国电影在线购票领域的出票市场份额进行实证分析,得出结论:(1)中国电影在线购票市场中两家平台企业处于捕食一诱饼的竞争关系;(2)猫眼电影的独立增长能力强于淘票票,猫眼电影可能逐步委食淘票票的市场份额,淘票票需要大胆寻求突破.The continuous wide application of mobile Internet in the crowds has made the competition between e-commerce platform enterprises increasingly fierce.To study the competition relationship between e-commerce platform enterprises,this paper establishes two similar types based on the LV model in ecology.An empirical analysis of the ticket market shares in the field of online movie ticketing in China is made from the third quarter of 2015 to the first quarter of 2018,and the conclusion are the following:(1)Two platform companies in the online movie ticket market in China are in the predator bait.(2)The independent growth ability of Maoyan tickets is stronger than that of Taobao tickets.Maoyan tickets may gradually erode the market share of Taobao tickets,and Taobao tickets need to boldly seek breakthroughs.

关 键 词：O2O平台 双边市场 LV模型 竞争关系 

分 类 号：G35O[文化科学—情报学]