旅游视角下的地域乡愁文化元素识别及维度构建——以古徽州文化旅游区为例  

Identifying elements of nostalgia culture from a tourism perspective:Taking the Ancient Huizhou cultural tourism area as case study

作　　者：王新歌 虞虎[2,3] 陈田[2,3] WANG Xinge;YU Hu;CHEN Tian(Urban-Rural Planning Administration Center,MOHURD,Beijing 100835,China;Institute of Geographic Sciences and Natural Resources Research,CAS,Beijing 100101,China;Key Laboratory of Regional Sustainable Development Modeling,CAS,Beijing 100101,China)

机构地区：[1]住房和城乡建设部城乡规划管理中心,北京100835 [2]中国科学院地理科学与资源研究所,北京100101 [3]中国科学院区域可持续发展分析与模拟重点实验室,北京100101

出　　处：《资源科学》2019年第12期2237-2247,共11页Resources Science

基　　金：国家自然科学基金项目（41701164）

摘　　要：地方"失忆、错忆、残忆、断忆"危机背景下,探究"留得住乡愁"的发展模式、传承和保护城乡记忆对实现新型城镇化发展有重要意义。旅游发展被认为是"留住乡愁"的一种有效途径,凝结着本地居民集体记忆的地域乡愁文化元素有较大的旅游资源开发价值。然而,目前鲜有学者对地域乡愁文化元素进行系统梳理。基于此,本文以古徽州文化旅游区为案例,结合蚂蜂窝、携程网平台发布的古徽州文化旅游区相关游记文本,采用ROST CM6软件的词频分析、情感分析以及扎根理论等分析方法,对旅游视角下的地域乡愁文化元素进行了识别,并构建其维度。研究发现:地域乡愁文化元素是吸引游客的重要载体,游客视角下乡愁文化元素可归结为自然景观映像、建筑风貌格局、社区生活氛围、劳作场景遗存、乡土故事人物、传承技艺表达、地方节庆展演7个维度,不同维度相应地包含了多个范畴;游客对乡愁文化元素持有强烈的个人情感,自然景观、劳作场景、传承技艺类元素表现出普遍的欣赏和赞叹,而对于建筑风貌、社区生活、乡土故事、地方节庆,则存在不少争议。本文丰富了旅游地理学领域文化旅游资源的内容,有利于推动旅游地"留住乡愁"地方旅游文化资源挖掘和利用。Under the background of local crisis of"losing memory,wrong memory,fragmented memory,and broken memory"it is necessary to explore the development mode,inheritance,and protection of urban and rural memories of"staying homesick"for achieving a new type of urbanization.Tourism development is regarded as an effective way to"retain homesickness,"and the regional nostalgia cultural elements that condense the collective memory of local residents are of great value in the development of tourism resources.However,few scholars have systematically examined the elements of local nostalgia culture.Therefore,taking the Ancient Huizhou culture tourism area as case study,combining with online travel notes on"Ancient Huizhou City""Chengkan Village""Tangmo Village""Tangyue Memorial Arch Group"released on Internet platforms,and using the ROST CM6 software and grounded theory,this study identified highfrequency nostalgia culture elements based on the perspective of tourists,analyzed the dimensions of the tourists’recognition of nostalgia culture elements,and finally measured tourists’emotional tendencies.The study found that,the high frequency elements of the nostalgia culture were characterized by their unique characteristics.Visitors’view of the nostalgia culture elements can be attributed to seven dimensions,including natural landscape image,architectural style and pattern,community life atmosphere,remaining labor scene,local story characters,inheritance art expression,and local festival performance;Tourists hold strong personal feelings of nostalgia culture elements,with common appreciation and praise in natural landscape,labor scene,and passing on skills,but controversies with regard to building style and features,community life,local stories,and local festivals.

关 键 词：旅游视角 地域乡愁文化元素 ROST CM6 扎根理论 古徽州文化旅游区 

分 类 号：F59[经济管理—旅游管理]