基于IPA方法的乡村档案记忆资源的旅游价值与开发  

Tourism Value and Development of Rural Archives Memory Resources based on IPA Analysis

作　　者：王海弘 曹宁[2] Wang Haihong;Cao Ning(International Research Institute,China Tourism Academy,Beijing 100005;College of Business,Liaoning University,Shenyang Liaoning 110036)

机构地区：[1]中国旅游研究院国际研究所,北京100005 [2]辽宁大学商学院,辽宁沈阳110036

出　　处：《沈阳师范大学学报（社会科学版）》2020年第1期111-116,共6页Journal of Shenyang Normal University(Social Science Edition)

基　　金：辽宁省社会科学规划基金项目(L18AJL005)

摘　　要：乡村档案是乡村记忆的“智慧凝结体”,是乡村旅游的重要资源,具有历史传承价值、艺术审美价值、科普价值等潜在价值。当前,乡村档案记忆面临开发力度不够、传承迫在眉睫等问题。将乡村档案记忆与乡村旅游进一步结合,基于游客视角并运用IPA分析法分析影响游客对乡村档案记忆旅游资源开发满意度的要素,确定乡村档案记忆资源旅游价值与开发的优势及问题所在,有利于乡村档案记忆资源的传承与保护,实现经济效益与社会效益的双赢。This study distributed questionnaires on the importance and satisfaction of rural archives memory tourism resources to obtain data,and applied IPA analysis methods to analyze the development status of rural archive memory tourism resources.Through the comparative analysis of importance and satisfaction by paired sample T test,we found that the performance of 20 indicators such as the historical experience of visitors and the historical inheritance of rural archives and the authenticity of rural archives are generally lower than the importance.The IPA analysis method is used to divide four types of rural archive memory tourism resource optimization,that is,to maintain the advantage,to go with the flow,to moderately withdraw,and to focus on improvement.In the conclusion part,this study proposes targeted countermeasures for the indicators located in different quadrants,and provides theoretical reference and support for the development of the original ecological rural archive memory tourism resources.

关 键 词：档案记忆 乡村旅游 IPA方法 游客满意度 

分 类 号：G124[文化科学]