言—象—意—道:媒介事件中的国家形象符号学分析——兼论G20杭州峰会的中国表达  

Discourse,Image,Meaning and Tao:A Semiotic Analysis of National Image in Media Events——On China’s expression of G20 Hangzhou Summit

作　　者：王臻 WANG Zhen(School of Journalism and communication,Huazhong University of Science and Technology,Wuhan,Hubei 430074)

机构地区：[1]华中科技大学新闻与传播学院

出　　处：《广西职业技术学院学报》2019年第6期81-87,共7页Journal of Guangxi Vocational and Technical College

摘　　要：言-象-意-道是华夏文化中"名"与"实"思想的结晶。西方符号学奠基人索绪尔把符号分为能指和所指两种功能,而在东方哲学思想中符号还有第三个、第四个功能,即表"象"功能和传"道"的功能,只有同时具备了音、形、义、道四个层次,才能完整地表现东方文化的"整体思维"。源于老庄、易经之论的DIMT模式是以言(Discourse)、象(Image)、意(Meaning)、道(Tao)四者互动关系为基础的东方符号学的完整表达。G20杭州峰会的符号战略是用一座城市反映一个国家、民族的特征,借"杭州印象"传达中国文化的包容性、民族性和时代感。Discourse,Image,Meaning and Tao are the crystallization of the thoughts of"name"and"reality"in Chinese culture.Saussure,the founder of Western Semiotics,divides symbols into two functions:signan and designatum.In Eastern philosophy,symbols have the third and fourth functions,namely,the function of expressing"image"and the function of preaching"Tao".Only when they have four levels of sound,form,meaning and Tao at the same time,can they fully express the"overall thinking"of eastern culture.The DIMT model originated from Lao-zhuang’s and Yijing’s theories is a complete expression of oriental semiotics based on the interactions among the four parts of discourse,image,meaning and Tao.The symbolic strategy of G20 Hangzhou Summit is to use a city to reflect the characteristics of a country and a nation,and to convey the inclusiveness,nationality and sense of the times of Chinese culture through the"Hangzhou impression".

关 键 词：言-象-意-道 国家形象 G20杭州峰会 符号学分析 中国表达 

分 类 号：G206.2[文化科学—传播学]