我国印刷业实施“大数据战略”的路径研究  

Research on the Path of Implementing Big Data Strategy in China’s Printing Industry

作　　者：杨永刚[1] 张浩 李文新 YANG Yong-gang;ZHANG Hao;LI Wen-xin(School of Printing and Packaging Engineering,Beijing Institute of Graphic Communication,Beijing 102600,China;2nd Printing Plant,Beijing Printing Group Co.,Ltd,Beijing 100022,China)

机构地区：[1]北京印刷学院印刷与包装工程学院,北京102600 [2]北京印刷集团有限责任公司印刷二厂,北京100022

出　　处：《教育教学论坛》2020年第2期114-115,共2页Education And Teaching Forum

摘　　要：实施“大数据战略”,可以促进印刷业跨界融合,实现产业转型升级和跨越式发展。文章首先介绍了我国印刷业实施“大数据战略”的背景和主要研究内容,然后详细阐述了实施“大数据战略”的思路和基本方法,为我国从政府管理、市场运作两个维度来实施印刷业“大数据战略”提供了理论基础和实践参考。The implementation of"big data strategy"can promote cross-border integration of printing,realize industrial transformation,upgrading and leapfrog development.This paper first introduces the background and main research contents of the implementation of"big data strategy"in China's printing industry,then expounds the ideas and basic methods of implementing"big data strategy"in detail,which provides theoretical basis and practical reference for the implementation of"big data strategy"in China's printing industry from two dimensions of government management and market operation.

关 键 词：大数据战略 云印刷 印刷电商平台 跨界融合 

分 类 号：D668[政治法律—政治学]