“中原服务”品牌标准体系研究  

Research on "Zhongyuan Service" Brand Standard System

作　　者：范春[1] 王世红 郭红卫 任利芳 常晓威 Fan Chun;Wang Shihong;Guo Hongwei;Ren Lifang;Chang Xiaowei(Standardization Research Institute,Sinopec Zhongyuan Oilfield Company,Puyang 457000,Henan,China)

机构地区：[1]中国石化中原油田分公司标准化研究所

出　　处：《石油工业技术监督》2020年第1期12-15,共4页Technology Supervision in Petroleum Industry

摘　　要：分析了中原服务的现状、存在的问题及建立“中原服务”品牌标准体系的必要性。针对中原服务外闯市场的需求,优化了标准体系建设,探讨了“中原服务”品牌标准体系的建立方式和方法,开展标准体系研究。This paper analyzes the current situation and existing problems of“Zhongyuan Service”and the necessity of establishing the brand standard system of“Zhongyuan Service”.In view of the demand of“Zhongyuan Service”to break into the market,this paper optimizes the construction of the standard system,discusses the way and method of establishing the brand standard system of "Zhongyuan Service",and studies the standard system.

关 键 词：标准体系 服务项目 服务质量 

分 类 号：F42[经济管理—产业经济]