话语分析视角下我国媒介融合的话语嬗变及其内在逻辑  

The Discourse Changes and Internal Logic of Media Convergence in China from the Perspective of Discourse Analysis

作　　者：杜忠锋[1] 罗敬 DU Zhong-feng;LUO Jing(School of Communication,Yunnan Normal University,Kunming 650500,China)

机构地区：[1]云南师范大学传媒学院

出　　处：《编辑之友》2020年第1期11-18,29,共9页Editorial Friend

摘　　要：媒介融合概念在我国提出至今已有20年历史。学界围绕着媒介融合理论与实践进行了诸多的研究,主要集中于应用研究和业务分析,一些学者还使用文献计量学方法梳理了20年来媒介融合研究议题与路径的变化。然而,鉴于媒介融合的多义性和延展性,学界对媒介融合内涵与外延的界定还游移不定,对媒介融合话语的演化逻辑分析不够清晰。文章运用内容分析法,对媒介融合的内涵与外延进行操作化,并运用话语三维概念分析了媒介融合话语嬗变的内在逻辑。研究发现,媒介融合的内涵遵循了由单一属性到多元属性的演化路径,外延呈现出媒体中心化到去中心化的特征。媒介融合实践、媒介融合研究路径的取向和国家意志影响了媒介融合话语嬗变的进程。The concept of media convergence was proposed in China 20 years ago. The academic circles have been conducting researches concerning media convergence theory and practice, mainly focusing on applied research and business analysis. Some scholars also employ bibliometrics to dissect the changes in media convergence research topics and paths over the past 20 years. However, given the ambiguous and expansive nature of media convergence, the definition of the connotation and denotation of media convergence is still uncertain in the academic circles. Furthermore, the analysis of the evolutionary logic of media convergence discourse is not clear enough. With the employment of content analysis, this article aims to operationalize the connotation and denotation of media convergence, and adopts the three-dimensional concept of discourse to analyze the internal logic of the evolution of media convergence discourse. This research finds that the connotation of media convergence follows the evolutionary path which developed from a single attribute to multiple attributes;the characteristics of denotation presents a development from media centering to decentralization. The process of the changes of media convergence discourse has been influenced by the orientation of media convergence practice, research approaches, as well as the national will.

关 键 词：媒介融合 内涵 外延 话语嬗变 内在逻辑 

分 类 号：G206[文化科学—传播学]