图书馆阅读推广面临的挑战——基于国民阅读需求的分析  

The Challenge of Library Reading Promotion: Based on the Analysis of National Reading Demands

作　　者：于春萍[1] 张新宇[2] YU Chun-ping;ZHANG Xin-yu(Library of TianGong University,Tianjin 300387,China;Tianjin Academy of Social Sciences,Tianjin 300191,China)

机构地区：[1]天津工业大学图书馆,天津300387 [2]天津社会科学院,天津300191

出　　处：《图书馆研究》2019年第6期84-89,共6页Library Research

基　　金：天津市艺术科学规划项目“网络时代图书馆阅读推广的新变革与行动策略研究——以天津为例”（课题编号：B14056）的研究成果之一

摘　　要：现代信息技术的出现推动了社会阅读方式和国民阅读需求的变迁,给图书馆阅读推广工作带来了一系列重大挑战,体现在阅读导向抉择、"智慧化"、去中心化角色转换以及各种工作层面的挑战。为了更好地满足社会阅读需求,国内图书馆应该树立应对这种加速变迁的自觉,敏锐洞察外界变化对阅读推广工作所产生的挑战,在深化图书馆自身使命价值认知的基础上尽可能快速地做出理性反应。The emergence of modern information technology has rapidly promoted the changes in social reading methods and national reading demands, bringing a series of major challenges to reading promotion, including reading-oriented choices, "smart" and decentralization. In order to better meet the needs of social reading, domestic libraries should establish a self-consciousness to cope with this accelerating change, and be keenly aware of the challenges posed by external changes to the reading promotion work. Libraries should respond rationally to external changes as quickly as possible on the basis of deepening their understanding of their mission values.

关 键 词：阅读需求 阅读推广 智慧图书馆 全民阅读 

分 类 号：G252[文化科学—图书馆学]