基于大数据分析的电话手表用户画像及应用研究  

Research on The Portrait and Application of Telephone Watch Users Based on Big Data

作　　者：王雨 韦广林[1] 王题[1] 王一[1] Wang Yu;Wei Guanglin;Wang Ti;Wang Yi(China Unicom Network Technology Research Institute,Beijing 100048,China)

机构地区：[1]中国联通网络技术研究院

出　　处：《邮电设计技术》2020年第1期84-88,共5页Designing Techniques of Posts and Telecommunications

摘　　要：智能穿戴设备逐渐走进用户的生活,目前儿童电话手表领跑智能穿戴市场。超过1亿人规模的幼儿园儿童及小学生群体是儿童电话手表的受众群体,可作为运营商新用户发展的目标人群。基于用户侧计费账单、计费详单及终端库等数据,对儿童电话手表用户的画像进行了深入研究,并基于研究结果在儿童电话手表及智能穿戴市场的发展和网络方面提出了建议。Smart wearable devices are gradually entering the users’ life. Currently,children’s phone watches lead the smart wear market.More than 100 million people of kindergarten children and elementary school groups are the audience of children’s telephone watches,which can be used as the target group for the development of new users of operators. Based on the data of user side billing,billing details and terminal library,it makes an in-depth study on the portraits of children’s telephone watch users,and based on the research results,puts forward suggestions on the development and network of children’s telephone watches and smart wearables.

关 键 词：电话手表 用户画像 智能穿戴 用户侧数据 

分 类 号：TN929[电子电信—通信与信息系统]