移动视频多元化融合与政务传播场景重构  

Diversified fusion of mobile video and reconstruction of government communication scenes

作　　者：王婷婷 WANG Tingting(Zhengzhou TV News Department,Zhengzhou 450000,China)

机构地区：[1]郑州电视台新闻部

出　　处：《电视技术》2019年第11期61-63,共3页Video Engineering

摘　　要：本文以移动视频与政务传播场景的内在特征为切入点,探讨移动视频中政务传播场景的时空化、碎片式、整合式和虚拟化等场景的融合应用。政务传播场景不管是在现场感方面,还是移动视频裂变效应方面都能构成政务传播场景的原生态,以政务传播场的公共性及景的多样性共同构建其传播场景,从技术层面、虚拟与现实、受众体验等层面重构移动视频传播的现场感,并深化政务传播场景。This paper takes the internal characteristics of mobile video and government affairs communication scenes as the starting point to discuss the fusion application of space-time,fragment,integration and virtualization of government affairs communication scenes in mobile video.The public nature of the government communication field and the diversity of scenes together construct its communication scene,reconstruct the sense of scene of mobile video communication from the aspects of technology,virtual and reality,and audience experience,and deepen the government communication scene.

关 键 词：移动视频 政务传播 场景重构 

分 类 号：G210.7[文化科学—新闻学]