信息分享对原始设备制造商与其合同制造商竞争的影响  

The Effects of Information Sharing on the Impact of Competition Between Original Equipment Manufacturersand Their Contract Manufacturers

作　　者：宋明珍[1] 谢家平[1] 张晟义[1] 袁晓冬 SONG Mingzhen;XIE Jiaping;ZHANG Shengyi;YUAN Xiaodong(School of Business Administration,Xinjiang University of Finance&Economics,Urumqi 830012,China;Huawei Technologies Co.,Ltd.,Shenzhen 518000,China)

机构地区：[1]新疆财经大学工商管理学院,乌鲁木齐830012 [2]华为技术有限公司生产计划部,深圳518000

出　　处：《上海管理科学》2020年第1期60-66,共7页Shanghai Management Science

基　　金：国家自然科学基金(71272015,71402053,71273091);新疆维吾尔自治区社会科学基金(18BGL087);新疆维吾尔自治区高校科研计划(XJEDU2018SY031)。

摘　　要：研究了原始设备制造商的预测信息分享对一个原始设备制造商和一个与其同时有合作和竞争的合同制造商组成的供应链系统的影响,建立制造商间信息分享的模型,该模型包括一个原始设备制造商和一个合同制造商。研究发现,原始设备制造商关于市场潜在需求预测信息的分享对其预期利润是不利的,同时需求信息预测的精度对原始设备制造商信息分享的决策也有影响,原始设备制造商没有动机与其供应链成员进行信息分享,但信息分享使得供应链整体利润增加。最后,建立一个信息分享补偿机制分享供应链利润的增加量,以期通过信息分享补偿机制促使原始设备制造商有动机进行信息分享,从而实现其与合同制造商的“双赢”。The effect of the OEM’s forecast information sharing on a supply chain system which is composed of an original equipment manufacturer(OEM)and a contract manufacturer(CM)was studied.We establish a model of sharing information between manufacturers.The model consists of an original equipment manufacturer and a contract manufacturer.The results showed that the sharing of the OEM’s forecast information of demand would damage its profit.At the same time,the accuracy of forecasting on demand information also has an impact on the OEM’s information sharing decisions.The OEM has no motivation to share its information to the members of the supply chain.But information sharing could increase the overall profit of supply chain.Finally,establishing a mechanism of information sharing to share the profits of the supply chain,the mechanism of information sharing for compensating the OEM will encourage OEM to share forecast information.It will achieve the OEM and the CM"win-win".

关 键 词：需求预测 信息分享 预测精度 

分 类 号：C93[经济管理—管理学]