淮海经济区旅游经济空间格局与发展策略  

On the spatial pattern and development strategy of tourism economy in Huaihai Economic Zone

作　　者：汪海艳 李龙 王力[1] Wang Haiyan;Li Long;Wang Li(College of Tourism,Northwest Normal University,Lanzhou 730070,Gansu,China;School of Management,Suzhou University,Suzhou 234000,Anhui,China;School of Geography&Tourism,Anhui Normal University,Wuhu 241000,Anhui,China)

机构地区：[1]西北师范大学旅游学院,甘肃兰州730070 [2]宿州学院管理学院,安徽宿州234000 [3]安徽师范大学地理与旅游学院,安徽芜湖241000

出　　处：《江苏师范大学学报（自然科学版）》2019年第4期21-25,共5页Journal of Jiangsu Normal University：Natural Science Edition

基　　金：教育部人文社会科学研究规划项目(19YJA840008);安徽省教育厅教研项目(2017jyxm0503)

摘　　要：借助区位熵、市场占有率两个指标构建研究模型,选取2016—2017年2年的统计数据,对淮海经济区10个市旅游经济空间格局进行分析.结果表明:济宁和临沂2市区位熵和市场占有率数值均较高,连云港市旅游业的区域产业地位较高,徐州市旅游经济市场竞争力相对较强,淮北和宿州2市旅游经济在地区经济收入中具有较为重要的产业地位,宿迁、商丘、枣庄和菏泽4市属于旅游产业比较优势较弱的地域.淮海经济区10个市的旅游业发展呈现两极分化的趋势.淮海经济区旅游经济发展可从4个方面入手:通力协作,整合旅游资源;找准定位,塑造地方品牌;完善设施,提升服务水平;引进人才,创新经营模式.Based on the two indicators of location quotient and market share,the spatial pattern of tourism economy of 10 cities in Huaihai Economic Zone is analyzed by using the statistical data from 2016 to 2017.The results show that Jining and Linyi cities have higher value of location quotient and market occupancy,Lianyungang city has higher position of regional tourism industry,Xuzhou city has stronger market competitiveness of tourism economy,Huaibei and Suzhou cities have more important industrial position in regional economic income,while Suqian,Shangqiu,Zaozhuang and Heze cities have weak comparative advantage in tourism industry.That is,the tourism development of 10 cities in the zone shows a trend of polarization.Furthermore,the development strategies of tourism economy in the zone are put forward,such as making concerted efforts to integrate tourism resources,finding the right position to shape the local brand,improving facilities and services,and introducing talents and innovating business model.

关 键 词：区位熵 旅游经济 空间格局 淮海经济区 

分 类 号：F59[经济管理—旅游管理]