智媒体环境下企业与用户信息交互意愿影响因素与实证  

The Research on the Influencing Factors of the Information Interact Willingness Between Enterprizes and Users Under the Environment of Smart Media

作　　者：韦雅楠 王晰巍[1,2] 贾若男[1] Wei Yanan;Wang Xiwei;Jia Ruonan(School of Management,Jilin University,Changchun 130022,China;Big Data Management Research Center,Jilin University,Changchun 130022,China)

机构地区：[1]吉林大学管理学院,吉林长春130022 [2]吉林大学大数据管理研究中心,吉林长春130022

出　　处：《现代情报》2020年第3期126-136,168,共12页Journal of Modern Information

基　　金：国家自然科学面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”(项目编号:71673108)

摘　　要：[目的/意义]随着智媒体技术的快速发展,越来越多的企业利用各种智媒体平台与用户进行信息交互,通过获取用户信息数据,分析用户信息行为了解用户需求,提升用户信息服务质量。[方法/过程]本文以信息系统成功模型为基础,基于信息生态理论构建智媒体环境下企业与用户信息交互意愿的影响因素模型,通过问卷调查和结构方程进行实证研究以验证模型的有效性。[结果/结论]数据结果表明,智媒体系统质量、信息质量、服务质量以及沉浸体验对用户满意度具有正向影响,且用户满意度正向影响信息交互行为。本研究可以帮助企业完善智媒体的交互功能,对企业智媒体平台健康发展起到一定的指导作用。[Purpose/Significance]With the rapid development of smart media technology,more and more enterprises use a variety of smart media platforms to conduct information interaction with users by obtaining user information data,analyzing user information behavior to understand user needs,and improving user information service quality.[Method/Process]Based on the Model of IS Success,this paper constructed influencing factors model of the information interactive willingness between enterprises and users in the context of smart media based on the information ecology theory,and conducted an empirical study through questionnaires and structural equations to verify the effectiveness of the model.[Result/Conclusion]The results showed that the quality of smart media system,information quality,service quality and immersion experience had a positive impact on user satisfaction,and user satisfaction had a positive impact on information interaction behavior.This study can help enterprises to improve the interactive functions of smart media and play a guiding role in the healthy development of smart media platforms.

关 键 词：智媒体 企业 用户 信息交互意愿 影响因素 

分 类 号：G203[文化科学—传播学]