基于RMP理论的养生旅游产品开发研究——以崆峒山为例  

Research on Development of Health Tourism Products Based on RMP Theory——Take Kongtongshan as an Example

作　　者：马静 刘啸[1] Ma Jing;Liu Xiao(School of Tourism,Beijing Union University,Beijing 100101)

机构地区：[1]北京联合大学旅游学院

出　　处：《江苏商论》2020年第2期80-82,共3页Jiangsu Commercial Forum

摘　　要：健康长寿的生活是人们的普遍追求,而养生旅游正是这一理念的生活实践。论文在实地调查基础上结合RMP理论分析崆峒山养生旅游发展现状后,为其养生旅游产品开发提出设想,能为相关养生旅游地发展提供一定的思路和借鉴。The birth of health tourism is the result of our pursuit of health and longevity.This paper takes Kongtong Mountain Scenic Spot as the research object,analyzes its tourism development status based on mature RMP theory,and puts forward some suggestions for the development of its health tourism products.It hopes to provide some ideas and reference for the development of health tourism in Kongtong Mountain Scenic Spot.

关 键 词：崆峒山 养生旅游 RMP分析 

分 类 号：F59[经济管理—旅游管理]