主客交互视角:情感凝聚与旅游者忠诚度——以遗产旅游者为例  

Host-Tourist Interaction:Emotional Solidarity and Tourist Loyalty——A Case on Heritage Tourists

作　　者：梁凤苗 严艳 朱杉杉 LIANG Feng-miao;YAN Yan;ZHU Shan-shan(School of Geography and Tourism,Shaanxi Normal University,Xi′an 710199,China)

机构地区：[1]陕西师范大学地理科学与旅游学院

出　　处：《资源开发与市场》2020年第2期185-192,共8页Resource Development & Market

基　　金：国家自然科学基金项目(编号:41571174)

摘　　要：基于情感凝聚理论,从遗产旅游者角度出发,运用因子分析和结构模型法探索遗产旅游者与目的地居民情感凝聚的结构维度,引入满意度为中介变量、性别为调节变量,构建情感凝聚对旅游者忠诚度的影响机制模型。研究发现:(1)遗产旅游者与目的地居民的情感凝聚包含情感欢迎、情感亲密、情感认同、共情理解4个维度;(2)情感凝聚直接影响旅游者满意度与忠诚度;(3)情感凝聚通过满意度的中介作用间接影响旅游者忠诚度;(4)性别对情感认同与忠诚度之间的关系具有显著的调节作用。Based on the theory of emotional solidarity,from the point of the heritage tourists,this paper explored into the dimension struc ture of emotional solidarity and examined the structural relationship between emotional solidarity and tourist loyalty,tested the mediating effect of tourist satification,verified the moderating effect of gender between each influence path by using the factor analysis and structural model meth od. The results showed that:(1)Heritage tourists′ emotional solidarity contained four dimensions,namedly feeling welcomed,emotional closeness,emotional identification,empathy understanding.(2)Emotional solidarity had positive and direct effect on tourist satification and loyalty.(3)Emo tional solidarity had indirect on tourist loyalty while tourist satisfaction mediated the relationship between emotional solidarity and tourist loyalty.(4)Gender moderated the relationship between emotional identification and tourist loyalty.

关 键 词：遗产旅游者 主客关系 情感凝聚 旅游者满意度 旅游者忠诚度 

分 类 号：F590[经济管理—旅游管理]