山东半岛海洋文化与旅游产业的融合  

Integration of Marine Culture and Tourism Industry in Shandong Peninsula

作　　者：高乐华[1] 段棒棒 GAO Le-hua;DUAN Bang-bang(Institute of Ocean Development,School of Management,Ocean University of China;College of Literature and Journalism,Ocean University of China,Qingdao 266100,China)

机构地区：[1]中国海洋大学管理学院海洋发展研究院 [2]中国海洋大学文学与新闻传播学院,山东青岛266100

出　　处：《东方论坛（青岛大学学报）》2020年第1期137-150,共14页Eastern Forum（JOURNAL OF QINGDAO UNIVERSITY）

基　　金：国家自然科学基金青年项目“海洋生态经济系统多主体协同治理研究：行为取向、动态博弈与策略仿真”（71904181）的阶段性成果

摘　　要：在海洋文化与旅游产业融合发展的背景下,两者的融合效应随着融合程度的逐渐深入而变化,将其产生的外在影响看作评测两者融合阶段的指标,将其产生的内在变化视为评测两者融合层次的指标,以此构建海洋文化与旅游产业融合程度测评理论模型。通过实地走访发放调查问卷,收集山东半岛沿海7地市当地居民和外地游客对海洋文化与旅游产业融合的感受与评价数据,结合融合程度测评理论模型,对两者融合的阶段、层次、障碍等进行综合分析发现,山东半岛7地市海洋文化与旅游产业融合初显成效,但处于低层次的初始阶段,融合程度较浅,且存在企业主动性不足、政府扶持力度小、市场发展不成熟等问题,两者融合尚未形成综合影响力,由此提出促进两者进一步融合发展的建议。Under the background of the integrated development of marine culture and tourism industry, the integration e ffect of the two changes with the degree of integration. The external in fluence of the integration is regarded as the index to evaluate the integration stage, and the internal change is regarded as the index to evaluate the integration level so as to construct the theoretical model to evaluate the integration degree of marine culture and tourism industry. Through field visits, questionnaires are issued to collect the experience and evaluation data of local residents and foreign tourists in seven coastal cities of Shandong Peninsula regarding the integration of marine culture and tourism industry. Combined with the theoretical model of integration evaluation, a comprehensive analysis is made of the stages, levels and obstacles of the integration. It is found that the integration of marine culture and tourism industry in seven cities of the Shandong Peninsula has achieved initial results, but it is in the initial stage and at a low level, and the integration degree is relatively shallow. There are some problems such as insufficient enterprise initiative, insufficient government support and immature market development. The integration is still unable to exert comprehensive in fluence, so some suggestions are put forward to promote further integration.

关 键 词：海洋文化 旅游产业 产业融合 融合程度 

分 类 号：G127[文化科学]