中国互联网产业对外直接投资演进与应对策略——基于大型对外直接投资数据分析  

An Analysis of the Evolution and Countermeasures of OFDI in China’s Internet Industry:Based on Data Analysis of Large-Scale OFDI

作　　者：方旖旎[1] Fang Yini(School of Economics and Trade,Henan University of Technology,Zhengzhou 450001,China)

机构地区：[1]河南工业大学经济贸易学院

出　　处：《无锡商业职业技术学院学报》2020年第1期9-14,共6页Journal of Wuxi Vocational Institute of Commerce

摘　　要：中国互联网产业对外直接投资2016年达到峰值,在对外直接投资中的地位已经提升并稳固。研究表明:中国互联网产业对外直接投资始于消费互联网,工业互联网追赶加速;投资环节始于上游,2016年后让位于中下游;工业互联网与消费互联网上游股权要求高且增加;消费互联网中下游开始偏好中低收入国家。互联网对外失败投资集中于上游环节与投资前,前者以核心零部件与技术支持为主;后者以美国监管影响最大。综合考虑东道国对上游监管趋严、消费互联网下游风险变现等问题,企业应减少由审批失败产生的"反向分手费",并及时考虑替代方案,关注发展中国家潜在风险,规避美国监管,关注欧洲监管趋严动向。The OFDI(outward foreign direct investment)of China’s internet industry reached its peak in 2016,and its position in OFDI has been enhanced and stabilized.The research shows that the OFDI of China’s internet industry started from the consumer internet and the industrial internet caught up with the acceleration.The investment link begun in upstream and gave way to the middle and lower reaches after 2016.Industrial internet and consumer internet upstream equity requirements are high and growing.The middle and lower reaches of the consumer internet are beginning to favor medium-low-income countries.The failed overseas investment of the internet focuses on the upstream link and the pre investment.In future,the OFDI in China internet upstream will face severe supervision of the host country and the realization of risks of downstream from the consumption internet.Therefore,the enterprises should reduce the Reverse Breakup Fee generated by the failure of approval,timely consider the alternative schemes,focuses on potential risks in developing countries,avoid the USA regulation and market,and pay attention to the regulatory trend in Europe.

关 键 词：互联网产业 消费互联网 工业互联网 对外直接投资 

分 类 号：F49[经济管理—产业经济]