文化自觉与文化适应:集体记忆理论与彝族文化的网络构建  

Cultural Self-consciousness and Cultural Acculturation: Collective Memory Theory and the Reconstruction of the New Communication Space for Yi Culture

作　　者：林晓华 Lin Xiaohua(School of Yi Studies,Southwest Minzu University,Chengdu,610041,China)

机构地区：[1]西南民族大学彝学院

出　　处：《民族学刊》2019年第6期89-94,137-139,共9页Journal of Ethnology

基　　金：国家留学基金委青年骨干教师出国研修项目(CSC201800850007);国家民委人文社会科学重点研究基地——中国彝学研究中心资助项目“彝族文化网站与彝族文化传承对策研究”(YXJDY1609);国家社会科学基金研究项目“国家认同视阀下凉山彝族地区集体记忆研究(1978-2018)”(18BXW072)阶段性成果

摘　　要：在新媒体环境下,彝族文化的传播已经不再是单一途径,而是多向延伸,各种媒介形态共同承载、分享,并形成多层面的交流与互动。论文以集体记忆理论为视角,探索彝族文化网站对彝族族群新空间的重构原则与发展策略;并进而分析了新传播环境下,彝族文化网站对于彝族族群集体记忆的建构,呈现出两方面特征:文化自觉与文化适应。In the environment of the new media,the spread of the Yi culture is no longer achieved in a single way,but,instead,takes place through a multi-directional expansion.All kinds of media share and form exchanges and interactions.From the perspective of Collective Memory Theory,this paper explores Yi cultural websites and the principles of the reconstruction and development strategy for this space for the Yi ethnic group.I further analyze that the construction of the collective memory of Yi on their cultural websites,within the new communication environment,shows two characteristics:cultural self-consciousness and cultural acculturation.The media has reconstructed collective memory in various ways.In recent years,scholars propose the concept of"media memory"and believe that news media,as a carrier for collecting,editing,and recording social information,has a profound impact on people’s collective memory(Neiger,Meyers&Zandberg,2011).National identity is the basic requirement to ensure the long-term stability of the country and is an important resource for the country’s sustainable development.Collective memory,as a strategy for cohesion,is often used to strengthen people’s identity to the country and the nation.Since 2001,more than ten Yi culture websites have appeared,including the Yi Peoples Network,China’s Yi People Network,the Yi Language Online,and the Yi Culture Network of Chuxiong,Yunnan.Most of these websites have official WeChat accounts and Microblogs.The construction of Yi cultural websites and the mobile internet communication mode has provided an important platform for the outside world to understand the Yi people,the Yi area,and Yi culture,and they have opened up a new space for the collective memory of the Yi ethnic group.In looking through the academic history and research dynamics of related research carried out at home and abroad,we find that both domestic academia and academia abroad have weakness in their research of Collective Memory Theory and the reconstruction of a new media space for Y

关 键 词：集体记忆理论 彝族文化网站 文化自觉 文化适应 

分 类 号：C955[社会学—民族学]