基于产业价值链的山东体育产业转型升级研究  

Transformation and upgrading of Shandong sports industry based on industrial value chain

作　　者：孙妍 王豪[2] 纪玉超 王玉珠 SUN Yan;WANG Hao;JI Yu-chao;WANG Yu-zhu(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China;Shandong Sport University,Jinan 250102,Shandong,China)

机构地区：[1]上海体育学院经济管理学院,上海200438 [2]山东体育学院,山东济南250102

出　　处：《山东体育学院学报》2019年第6期8-13,共6页Journal of Shandong Sport University

基　　金：国家社科基金重点项目(17ATY006);山东省社会科学规划青年项目(13DTYZ03)

摘　　要：对基于产业价值链的山东体育产业转型升级进行SWOT定性分析并运用AHP分析方法进行定量分析,得知基于产业价值链的山东体育产业发展的挑战(T)>机会(O)>劣势(W)>优势(S),山东省体育产业在以后的发展中应该以体育产业的价值增值为核心,创新优化体育产业价值链各环节的协调发展,推动体育产业转型升级,实现山东体育产业健康稳定发展。This article based on the perspective of industrial value chain analyzes Shandong sports industry transformation and upgrading by SWOT qualitative and AHP quantitative analysis,and finds the challenge(T)>opportunities(O)>weaknesses(W)>advantage(S).Shandong sports industry should take the value of appreciation as the core,optimize the coordinated development of each link in the value chain,promote the transformation and upgrading to realize healthy and stable development of sports industry in Shandong.

关 键 词：产业价值链 转型升级 产业发展 

分 类 号：G80-052[文化科学—运动人体科学]