义乳及义乳文胸的消费行为与需求调查分析  

Consumption behavior and demand research of the artificial breast and postoperative bra

作　　者：罗火静 刘驰[1] 管海涛[2] Luo Huojing;Liu Chi;Guan Haitao(Fashion and Art Design College,Xi'an Polytechnic University,Xi'an,China;The Second Affiliated Hospital of Xi'an JiaoTong University,Xi'an,China)

机构地区：[1]西安工程大学服装与艺术设计学院(中国) [2]西安交通大学第二附属医院(中国)

出　　处：《国际纺织导报》2019年第12期46-53,共8页Melliand China

摘　　要：以乳腺癌术后患者为研究对象,通过调查问卷,研究乳腺癌术后患者对义乳及义乳文胸的消费行为及需求。从患者的基本信息、消费行为、影响消费行为的因素、消费者需求4方面对术后患者的消费行为及需求进行分析,了解患者的消费行为及需求,为义乳及义乳文胸产品的设计、制作及销售提供参考与建议,以更好的为术后患者提供满意的产品。With breast cancer patients taken as the research object,the consumption behavior and demand of artificial breast and its bra were studied through questionnaire.In order to understand the consumption behavior and demand of patients,and to provide references and suggestions for the design,production and sales of artificial breast and its bra,the consumption behavior and demand of patients after operation were analyzed from the four aspects of patients basic information,consumption behavior,influence factors of consumption behavior and consumer demand,so that satisfactory products were offered to the postoperative patients.

关 键 词：义乳 义乳文胸 消费行为 

分 类 号：F426.8[经济管理—产业经济] TS941.713[轻工技术与工程—服装设计与工程] F713.55