基于消费者图像的服装审美偏好研究  

A Comparative Research on Decoding Consumer’s Fashion Design Aesthetic Preference Using Consumer Imagery

作　　者：刘小萱 袁翔[1] LIU Xiao-xuan;YUAN Xiang(Hunan University,Changsha 410082,China)

机构地区：[1]湖南大学设计艺术学院

出　　处：《北京服装学院学报（自然科学版）》2019年第4期41-47,62,共8页Journal of Beijing Institute of Fashion Technology：Natural Science Edition

基　　金：国家科技支撑计划课题(2015BAH22F02)

摘　　要：比较设计师利用不同类型消费者图像解码消费者服装设计审美偏好的差异。采用实验研究的方法,组织服装设计师利用不同类型的消费者图像为目标消费者进行服装搭配定制设计,然后获取目标消费者对设计输出满意度的评价;运用统计学方法分析设计经验水平及消费者图像类别对服装设计师解码消费者审美的影响。整体来看,日常用品图、日常穿搭图和明星偶像图这3类消费者图像能更好地唤起设计师的同理心和共情,对于理解消费者审美偏好具有更高的参考价值。明星偶像图与文化生活环境相关,因此有经验的设计师更擅长利用这类消费者图像。The differences of fashion designers were compared using different types of consumer imagery to decode the consumer’s aesthetic preference. Using the method of experimental research, fashion designers are organized to use different types of consumer imagery to customize fashion matching design for target consumers. Then the evaluation results of target consumers’ satisfaction degree with design output are obtained. Statistical methods are used to analyze the impact of the designers of different experience level and the different types of consumer imagery to decode consumers demand. Overall, the daily necessities imagery, daily wear imagery and idol imagery can better arouse the designer’s consensus and embodiment, and have higher reference value for understanding consumers’ aesthetic preferences. Idol imagery is related to cultural environment, so experienced designers are better at using such consumer imagery.

关 键 词：消费者研究 服装穿搭 消费者图像 审美偏好 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]