当代女性消费异化行为研究——基于马尔库塞的消费异化理论视角  

Research on the Consumption Alienation of Contemporary Women——From the Perspective of Consumption Alienation Theory Based on Marcuse

作　　者：严谋春 赵玉 赵炎炎 王敏[1] 庄浩然 赵瑞芳[1] Yan Mouchun;Zhao Yu;Zhao Yanyan;Wang Min;Zhuang Haoran;Zhao Ruifang(Shandong Institute of Business and Technology,Yantai 264000,Shandong,China;Ma'anshan University,Ma'anshan 243000,Anhui,China)

机构地区：[1]山东工商学院,山东烟台264000 [2]马鞍山学院,安徽马鞍山243000

出　　处：《江苏商论》2020年第3期26-28,共3页Jiangsu Commercial Forum

摘　　要：目前,我国逐渐进入消费社会,消费行为的合理与否对我国经济社会发展有着重要意义,本文结合马尔库塞的消费异化理论,详细阐述了消费异化理论的内涵,探索出当代女性消费异化的特点、危害,最后结合实际提出几点思考对策,期望对我国女性的进一步健康消费提供借鉴。At present,China is gradually entering a consumer society.Whether the consumer behavior is reasonable or not is of great significance to China’s economic and social development.In this paper,combined with Marcuse’s theory of consumption alienation,this article elaborates the connotation of consumption alienation theory in detail,and explores the contemporary female consumption alienation The characteristics,harms,and finally put forward several thinking and countermeasures based on the actual situation,hoping to provide reference for the further health consumption of women in China.

关 键 词：女性 消费异化 马尔库塞 对策思考 

分 类 号：F71[经济管理—产业经济]