市场知识、定向跨组织学习与服务创新水平——以四川省内制造业企业为分析对象  

Marketing Knowledge, Directed Across-Organization Study and Service Innovation Capability in Manufacturing Enterprises

作　　者：伍虹儒[1] 柏满迎[2] WU Hongru;BAI Manying(School of Economics and Management,Panzhihua University,Panzhihua 617000,China;School of Economics and Management,Beihang University,Beijing 100191,China)

机构地区：[1]攀枝花学院经济与管理学院,四川攀枝花617000 [2]北京航空航天大学经济管理学院,北京100191

出　　处：《科学与管理》2020年第1期54-62,共9页Science and Management

基　　金：国家自然科学基金面上项目（71571007）

摘　　要：建立市场知识、定向跨组织学习与服务创新水平之间关系的模型,采用回归方法对四川省内122家制造业企业进行实证分析。研究结果显示,市场知识、定向跨组织学习有助于企业服务创新水平的提升,定向跨组织学习在其中起中介作用。企业大小在市场知识对定向跨组织学习、市场知识对服务创新水平的作用中均有正向调节效应,行业类别在市场知识对定向跨组织学习的作用中有调节效应。This paper examines the effects of marketing knowledge and directed across-organization study to service innovation capability in manufacturing enterprises.By using the multiple regression method,this paper analyses 122 manufacturing firms in Sichuan empirically.The results show that marketing knowledge and directed across-organization study play a positive influence on service innovation capability.Moreover,directed across-organization study plays an intermediary role.The scale of enterprises has a positively regulatory effect on the path of marketing knowledge to directed across-organization study,and the path of marketing knowledge to service innovation capability.The industrial classification plays a regulatory role on the path of marketing knowledge to directed across-organization study.

关 键 词：市场知识 定向跨组织学习 服务创新水平 

分 类 号：F425[经济管理—产业经济]