企业战略行为的竞优分析方法研究  

Study on a Method of Jingyou Analysis of Corporate Strategic Behavior

作　　者：金正浩 赵希男[1] Jin Zhenghao;Zhao Xinan(School of business administration,Northeastern University,Shenyang 110169,China)

机构地区：[1]东北大学工商管理学院

出　　处：《技术经济》2019年第10期128-139,共12页Journal of Technology Economics

基　　金：国家自然科学基金项目“面向价值目标导引的企业战略决策方法研究”(71271048);中央高校基本科研业务专项资金(N172410005-1)

摘　　要：针对产业发展环境的变化趋势与现代战略管理的价值理念,以竞优思想为指导,重新解释了企业战略行为的特性与发生及发展机理,然后构建了一种新的企业战略行为分析方法,最后对上市公司业绩数据进行了应用研究。通过研究,得到在竞优环境下企业战略行为的模式与价值创造机制、其对行业发展的影响、其与企业或行业绩效之间的关系等详细信息,以期丰富组织行为学与战略管理理论,解决在当前企业发展中遇到的战略性问题。With the changing trend of industrial development environment and value ideology of modern strategic management,it was performed to explain the mechanism of occurrence and development of corporate strategic behavior and then to propose a new analysis method of corporate strategic behavior on the basis of Jingyou idea in this paper.Finally,the application research was carried out on the performance data of listed companies.The detailed information was obtained in the fields of the mode and value creation mechanism of corporate strategic behavior,its impact on industry’s development and the relationship between it and performance of enterprise or industry in the Jingyou environment,etc.,which can be helpful to develop the organizational behavior and strategic management theory and solve the strategic problems faced the enterprise’s development.

关 键 词：企业战略行为 竞优分析 战略意识 上市公司 现代战略管理 

分 类 号：C931[经济管理—管理学]