基于旅游者偏好的出境旅游产品质量提升——以四大旅游在线平台为例  

The Improvement of Quality of Outbound Tourism Products Based on Tourists’ Preference——Take the Four Major Online Travel Platforms as An Example

作　　者：郭素婷[1] 张鑫 GUO Suting;ZHANG Xin(School of Tourism Management,Zhengzhou University,Zhengzhou 450000,China)

机构地区：[1]郑州大学旅游管理学院

出　　处：《科技与经济》2020年第1期71-75,共5页Science & Technology and Economy

摘　　要：国内外关于旅游产品质量的研究较多,但不够深入,且多是从短距离、小区域的角度展开研究。搜集了国内四大知名在线旅游平台上的热销出境旅游产品评价共计23702条,借助NVivo11软件,使用扎根理论对原始数据进行分析和归类,提炼出旅游者所看重的出境旅游产品要素。研究发现,国人在进行境外旅游时,更看重导游人员的服务、行程的时间安排、酒店及交通品质。结合词频分析得出的结果,对在线旅游平台的出境产品的品质提升提出一些建议。There are many studies on the quality of tourism products at home and abroad,but they are not in-depth enough. This paper collected 23,702 pieces of evaluation of the best-selling outbound tourism products on four famous domestic online tourism platforms. With the help of NVivo11 software,it analyzed and classified the original data by using the rooted theory,and extracted the elements of outbound tourism products that tourists value. The study found that Chinese people pay more attention to tour guide service,schedule,hotel and transportation quality when traveling abroad. Combined with the results of word frequency analysis,some suggestions are put forward for improving the quality of outbound products on the online tourism platform.

关 键 词：在线旅游平台 出境旅游产品 产品组合 

分 类 号：F592.6[经济管理—旅游管理] F724.6[经济管理—产业经济]