中国会展客流的空间格局与影响因素  

Spatial Pattern and Influential Factors of Exhibition Passenger Flow in China

作　　者：刘大均 陈君子 贾垚焱 LIU Dajun;CHEN Junzi;JIAYaoyan(School of Tourism and Culture Industry,Chengdu University,Chengdu 610106,Sichuan,China;School of Urban and Environmental Science,Central China Normal University,Wuhan 430079,Hubei,China)

机构地区：[1]成都大学旅游与文化产业学院,中国四川成都610106 [2]华中师范大学城市与环境科学学院,中国湖北武汉430079

出　　处：《经济地理》2019年第12期103-109,共7页Economic Geography

基　　金：教育部人文社会科学研究青年基金项目(17YJCZH106);四川省社会科学重点研究基地——四川旅游发展研究中心立项课题(LYC17-16)

摘　　要：基于大众点评网络平台的会展大数据挖掘,运用GIS空间分析、复杂网络等研究方法,对中国会展客流的空间格局与影响因素进行研究。研究表明:①中国会展客源主要分布在上海、北京、天津、深圳等少数大城市,在空间上呈“东多、西少”“大分散、小集聚”的分布特征,长三角、京津冀、珠三角地区是中国会展客源市场的三大集聚区。②中国会展客流形成了以上海、北京、广深、成渝为中心的菱形空间结构,会展客流总体上表现出明显的距离衰减特征,82.05%的游客流动距离集中在0~50 km范围内。③中国会展客流网络呈现出以上海为核心,以北京、杭州、深圳为次核心的层级结构,表现出明显的小世界效应。④会展发展水平、会展发展规模、商业发展状况、经济发展水平是影响中国会展客流空间的主要因素,其中,会展发展水平是首要因素。Based on the exhibition big data mining in Dianping.com network platform,with GIS spatial analysis,complex network analysis and multiple linear regression model,this paper analyzed the spatial pattern and influential factors of exhibition passenger flow in China.The study shows that,firstly,exhibition source market in China is mainly concentrated in a few large cities such as Shanghai,Beijing,Tianjin and Shenzhen,shows the spatial distribution characteristics of"more in the east and less in the west","large dispersion and small concentration".The Yangtze River delta,Beijing-Tianjin-Hebei and Pearl River delta are the three major clusters of exhibition source market in China.Secondly,exhibition passenger flow in China forms a diamond-shaped space structure centered on Shanghai,Beijing,Guangzhou,Shenzhen,Chengdu and Chongqing.The exhibition passenger flow generally shows obvious distance attenuation characteristics,about 82.05%of the passenger flow is mainly concentrated in the range of 0-50 km.Thirdly,exhibition passenger flow network in China obvious hierarchical structure,taking Shanghai as the core and Beijing,Hangzhou and Shenzhen as the sub-core,showing obvious small-world effect.Fourthly,the level and scale of exhibition development,business development,economy development level are the main influential factors of spatial pattern of exhibition passenger flow in China.Among those,the level of exhibition development is the primary influential factor.

关 键 词：会展客流 大数据 客源市场 长三角 珠三角 京津冀 

分 类 号：K901[历史地理—人文地理学]