高校纪检部门微信公众号的运营现状及改进策略  

Official WeChat Accounts of University Discipline Inspection Departments:Status Quo and Improvement

作　　者：武志晨 吴利瑞[1] WU Zhicheng;WU Lirui(Department of Discipline Inspection,Tongji University,Shanghai 200092,Shanghai,China)

机构地区：[1]同济大学纪委监察处

出　　处：《廉政文化研究》2019年第6期54-63,共10页Anti-corruption and Integrity Culture Studies

摘　　要：近年来,随着微信公众号的普及,许多高校纪检部门都在尝试运用微信公众号开展廉政教育,但是这些微信公众号在原创文章、运营模式、受关注程度等方面表现都不够理想。统计分析2018年7月至12月36所高校纪检部门微信公众号原创文章的发文量、阅读量等数据,发现其中大部分存在缺乏原创、亮点不多、手段有限等问题。进一步提升高校纪检部门微信公众号运营水平应从以下三个方面着手:一是强化内容建设,精准定位受众,打造专业特色,丰富表现形式,多原创慎转发;二是提高运维水平,注重传播方式,探索合适的运营机制,合理运用微信功能技巧;三是充分利用校内外资源,发挥学者和精品课件的作用,并加强各高校纪检部门之间的联系,提升微信公众号的影响力。Official WeChat accounts becoming popular in recent years,discipline inspection departments of higher education institutes are exploring into the area of making use of such accounts to promote integrity education.These accounts,however,are not so satisfying as regard their original articles,operation mode,and the number of interest viewers.Statistical analysis of the number of original articles,view numbers and other indicators of such accounts from July to December 2018 yield the discovery of such problems as lack of originality,scarcity in interesting points,and limitation in methods.To make improvements,efforts can be made from these aspects:Firstly,pay enough attention to content creation,precisely locating target readers,forging professional features,exploring into various forms,and making more creation and less transference.Secondly,improve operation standard,focusing on the mode of dissemination,trying to find proper operation modes,reasonably making use of WeChat functions.Thirdly,make sufficient use of resources in and out of campuses,bringing into full play the function of scholars and superior lectures,and strengthen the relationship between such departments of different institutes to enlarge the influence of such accounts.

关 键 词：高校纪检部门 微信公众号 廉政教育 

分 类 号：G647[文化科学—高等教育学]