基于模糊综合评判的跨境电商物流模型的构建与策略研究  

Research on the Construction and Strategy of Cross-Border E-Commerce Logistics Model Based on Fuzzy Comprehensive Evaluation

作　　者：宋磊[1] SONG Lei(School of Economics and Trade,Fujian Jiangxia University,FuZhou 350108)

机构地区：[1]福建江夏学院经济贸易学院

出　　处：《科技促进发展》2019年第8期890-897,共8页Science & Technology for Development

基　　金：2018年福建省中青年教师教育科研社科项目(JAS180570):产学研用协同创新视角下高校科技创新能力研究,负责人:宋磊;2017福建江夏学院青年科研人才培育基金项目(JXS2017004):基于产业融合视角的跨境电商物流协同模型构建与策略研究,负责人:宋磊;2017年校级课程群教学团队项目17JXTD07):《电子商务》系列课程教学团队,负责人:教学团队

摘　　要：伴随着经济全球化和信息全球化的发展,跨境电子商务逐渐兴起,并因飞速发展的态势,受到各国政府、企业及消费者瞩目。在跨境电子商务生态系统中,跨境电商与跨境物流一荣俱荣、一损俱损,互相影响。本文基于目前国内跨境电商物流体系现状进行分析,综合运用模糊综合评判法、文献分析法、层次分析法、实证分析法对跨境电商物流的现状及发展进行研究,构建跨境电商物流模型,并针对相关问题,提出可行的方法和策略。With the development of economic globalization and information globalization, cross-border e-commerce has gradually risen and attracted the attention of governments, enterprises and consumers due to its rapid development. In the cross-border e-commerce ecosystem, cross-border e-commerce and cross-border logistics prosper and lose each other.Based on the analysis of the current domestic cross-border e-commerce logistics system, this paper comprehensively uses fuzzy comprehensive evaluation method, literature analysis method, analytic hierarchy process, empirical analysis method to study the current situation and development of cross-border e-commerce logistics, constructs a cross-border e-commerce logistics model, and puts forward feasible methods and strategies for related problems.

关 键 词：跨境电商 物流模型 模糊综合评判 

分 类 号：F724.6[经济管理—产业经济] F259.2