手机信令数据在游客流量监控方面的应用  

Application of Mobile Signaling Data in Tourists Flow Monitoring

作　　者：陈圣威 万红生 宋逸 戴斌 刘磊 CHEN Shengwei;WAN Hongsheng;SONG Yi;DAI Bin;LIU Lei(Zhejiang Rongchuang information industry co.LTD,Hangzhou 310000,Zhejiang,China)

机构地区：[1]浙江融创信息产业有限公司

出　　处：《旅游研究》2020年第2期1-10,共10页Tourism Research

摘　　要：近几年旅游业呈现快速发展的良好态势,旅游项目投资、游客接待量、旅游总收入都处于快速增长状态,旅游业的发展对拉动地方经济也起到了积极的贡献。为了有效推进旅游业的健康、有序发展,景区及政府管理部门必须精准监控游客流量、了解游客分布,通过对整体趋势的把握为产业发展提供决策依据,找到一种有效方式实现游客流量监控是基础诉求。文章首先通过闸机客流监控、视频客流监控和基于运营商信令数据的客流监控等方式的横向对比,充分肯定了运营商信令数据在旅游行业的客流监控中的优势。其次通过阐述游客模型在区域人群类型区分中的运作原理,对基于运营商信令数据的客流监控方式系统性地作了介绍。然后结合湖州全域旅游平台的实际应用案例,对运营商信令数据在客流监控的应用价值进行了实例验证。最后针对在应用中出现的问题发起探讨并提出了优化思路。In recent years,the tourism industry has shown a good momentum of quick development.Rapid growth has happened in the investment in tourism projects,the number of tourists,and the total industry revenue,which helps vastly boost regional economy.To promote the healthy and orderly development of tourism industry,scenic spots managers and government departments should both take much count of monitoring tourist flows and the spatial distribution of tourists.Wise development decisions need to be made on the basis of a comprehensive and deep understanding of industrial trend.As a result,finding effective ways to increase accuracy of monitoring tourist flows becomes the basic demand.By horizontally comparing the features of gate machine,video surveillance and signal monitoring based on mobile signaling data,the article firstly fully affirmed the advantages of mobile signaling data in passenger flow monitoring.Secondly,it systematically introduced the passenger flow monitoring method based on mobile signaling data by explaining the operation principle of the tourist model in the division of regional crowd types.The value of mobile signaling data has been verified in passenger flow monitoring with the case of Huzhou Global Tourism Platform.At last,problems occurred during method application are discussed and several optimization ideas have been put forward.

关 键 词：景区 运营商信令数据 游客监控 游客模型 

分 类 号：F59[经济管理—旅游管理]