新媒体下对大众武术传播的研究分析——以抖音短视频为例  

An Analysis on the Wushu Promotion among Mass via New Media——Taking Short Video in TikTok App as an Example

作　　者：崔停停 段闯峰 Cui Tingting;Duan Chuangfeng(Graduate Department,Shenyang Sport University,Shenyang,Liaoning110102,China)

机构地区：[1]沈阳体育学院研究生部

出　　处：《中华武术（研究）》2019年第12期34-35,59,共3页Chinese Wushu Research

摘　　要：随着科技的发展,新媒体越来越受到大众的喜爱,短视频是新媒体发展的产物,其中“抖音”APP在这一行列中脱颖而出,由于它每个视频的时间短,内容丰富,加快了信息传递的速度与范围。这为大众武术的传播提供了锲机,在抖音短视频上传播大众武术是一个打破传统的新突破,国家大力倡导武术大众化,将大众武术又向前推进了一步。因此,将抖音应用到大众武术的传播中,便于大众了解武术,学习武术,传播和推广武术。With the development of science and technology,new media is becoming increasingly popular among mass.Short video is the product of the development of new media,among which TikTok app stands out in this ranks due to its short time and rich content,which accelerates the speed and range of information transmission.This also provides perseverance for the dissemination of wushu among mass.This dissemination on TikTok is a new breakthrough in breaking the tradition.As our nation is vigorously advocating for the wushu(martial arts)popularization,TikTok advances one step further.To sum up,the application of TikTok app on the promotion of wushu among the mass is convenient for the public to understand and learn wushu for its better popularization and promotion.

关 键 词：新媒体 大众武术 传播 抖音 

分 类 号：G852[文化科学—民族体育]